About The Author

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Rita Lewis has over 28 years of experience in marketing, including the publication of 10 books on Macintosh computing and the Internet. She fell into web design and hasn't looked back since. It makes use of all her skills as a graphic artist, writer, researcher, technical translator, and organizer.

Words To Web-Web design & content strategy
301-738-2286 (w) • 301-646-6665 (c)


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Recent Publications

Welcome To Words To Web

Announcing A New Partnership: R-Squared Design Solutions

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R2_Design_Solutions.LOGORobin Schuldenfrei of Robin Graphics and Rita Lewis of Words To Web have formed a partnership to combine their skills in printed and website design to offer their clients a full-service company called R2 Design Solutions.

These two women provide over 50 years combined experience providing visual solutions to the communication needs of clients, using a mix of creative skills and commercial awareness. They bring a strong emphasis on creating a consistent look and feel, including defining brand identities, creating holistic marketing collateral for both print and web, including production of such materials as registration forms and advertisements, banners, animations, online content, social networking connections, packaging, security, and turnkey printing and/or Internet management; and do it with an imaginative flair and an awareness of current fashions in the visual arts. They apply a strong working knowledge of the latest computer packages and cloud computing developments as well as an understanding of material costs and time limits, all of which can impact on the design.

Robin and Rita have extensive experience in selecting appropriate mediums and styles in conjunction with their clients' requirements. By providing quality visuals and online communication tools, they seek to increase profit margins.

Selected projects include:

  • Non-profits, legal, healthcare, professional services, hospitality, and engineering industries

  • Photography commissions including children for a specialized gym brochure; CEOs for an annual report; Celebrities for a conference events brochure; and before and after photos of a building re-design project

  • Content management system-based websites supporting web 2.0 technologies such as social networks, Twitter, Facebook, forums, chat rooms, online newsletters, mailing lists, and blogs.

 

What is "Content Strategy"?

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A great presentation from The Online Marketing Summit presented by Junta42's CEO and Kristina Halvorson of Brain Traffic explains exactly what content strategy is all about.

Web Content Strategy - How to Plan for, Create and Publish Online Content for Maximum RO

View more presentations from Joe Pulizzi.

 

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